In developing a hypothetical visual brand identity for the annual AGDA Awards Exhibition, the theme “Design is Rhythm” is a celebration of the dynamic culture and rhythm of the Australian design community. Bouncing lines and rippling pools inject an air of playfulness and curiosity in commemorating a community of designers and creators who come from diverse practices of the design. The spirited liveliness of these visual guidelines is captured in the wordmark logo ‘rhythm’ which interprets this connection in exaggerating the varying height of each letter to create its own jumping beat.