This typographic journal was based on Massimo Vignelli’s, a manual for understanding design. The work draws on Vignelli’s key intangible ideas for good design being “semantically correct, syntactically consistent, and pragmatically understandable”. The bold, authoritative voice and nature of the book inspired the monochromatic use of a single blood red to capture these principles of visually forceful design. A sharp repetition of line, shape and text across the work point towards the simplicity in geometric shapes as a timeless rule of design.